Thursday, August 2, 2012

Farmhouse: New venture from Leo Burnett

Farmhouse is a new initiative from Leo Burnett where innovative ideas are created. While Advertising is about selling, Leo Burnett has fostered a new program where they make products/ideas/movements worth selling. LOVE the idea and the design.

More and more these days Advertising is about doing rather than just talking about. It's about finding solutions for consumers and creating movements.