Surfrider Foundation Ads

Love this campaign from Saatchi & Saatchi LA. It's simple and effective. I especially like the turtle. It recently made Print's Regional Design Annual. Line at bottom reads: "Let's look out for each other."

Art Directors: Erek Vinluan, Juan Bobillo, Josh Gilman
Illustrators: Erek Vinluan, Juan Bobillo
Copywriter: Raymond Hwang