Huawei makes affordable smartphones for a young but relatively cash-poor demographic. The task was to launch the brand in Australia, with a focus on making it as desirable as possible. These superlight/six-sheet posters ran at bus shelters, train stations and other sites with long dwell time. They established an immediate impact and rapport with their target, thanks to great art direction and a witty tone of voice. Typefaces: Burbank, Frutiger Bold Black, HT Gelateria.
